Alice Gannon
Are you ready for a whole new way of seeing marketing?
Ever run out the door and
realized you were missing
half of what you needed?
In a marketing-driven world
we do this all the time.
We unconsciously dash out seeking customers running out
in the rain without realizing we forgot the umbrella or the sunscreen.
What results is both you and your customer get wet, burned, or both in the process.
Chicken or egg - which comes first - the branding or the marketing?
Here marketing is a subset of what we call whole body intelligent branding, a form of conscious branding built on the same principles as sustainability, circular economics, and intelligent design.
We believe understanding yourself, your company, your products, and your people intrinsically as a brand
in a larger eco-system is how to co-lead with your customers out in the marketplace.
Marketing by definition is an externally driven relationship:
we seek out to connect to,
nurture, deepen, and expand into an ever enlarging community.
Our customers experience us
AND we experience them.
It's a circular experience, evolving in coherence together.
Our approach is more evolutionary (and a bit revolutionary) marketing
vs traditional marketing. Here we see marketing evolving
from the fundamentals of an unfolding brand experience.
An experiential brand focuses on the qualities of its intrinsic presence
in the extrinsic experience of what it co-creates with its customers.
We immerse into your ecosystem to listen deeply and observe
the intrinsic markers that make you you, and what you want to create with your customers,
and then we go to market.
We identify, design, and build marketing programs within
a Whole Body Intelligent Branding architecture
strategically from the inside out
weaving consistent threads developing connection with
your clients and customers.
We work with what is,
and we open up opportunity
though unwrapping the relationship
we see as already existing
versus chasing customers down manipulating and bombarding them with the marketing machine.
Do we engage in marketing channels by way of invitation to this?
Yes, of course AND we specialize in the art of creating a rich experience in our marketing that aligns with what it is you and your customers seek to invite in, in experiencing together.
Marketing in a whole body intelligent way is about the how of who you are and not about chasing the next shiny object and call it marketing.
We create marketing programs that run on vitalizing not exhausting your customers.
We help you with defining the marketing programs in detail
and we roll it out and support you as you run with ease in
bringing you with your customers into the experience of your brand.
We take this approach because well... it works!
of whole body intelligent marketing
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